Online marketers have known that the general population usually follows a similar visual path as they visit any web page. How do we know this? Called heat mapping, this technology tracks the eye's movements of a person as they view the contents of the web page. The results are astoundingly homogeneous across the online population and have influenced many web site re-designs, usability testing, and content decisions. Did you know that most of your site visitors follow an "F" pattern as they scroll your web page? You can find out more at HubSpot or Crazy Egg.
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Topics:
Google,
heatmapping,
usability testing,
social media,
twitter,
online marketing
Every Friday we round up the week's news related to condo sales and marketing, paying particular attention on the Toronto condo market.
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Topics:
condo news,
toronto condos,
condo market,
urbanation,
Metro,
The Star,
The Globe and Mail
Looking to furnish your new condo, but can't afford that designer price tag, or the cost of an Interior Designer? Look no further, Design Solutions finally has the answer. Designer living with an economical cost!
Topics:
toronto,
designer,
interior design,
cost effective,
furniture,
condo living
Don't miss our TV show, The CondoOutlet TV Show, tonight at 6:30 pm (every Monday and Thursday, Rogers Toronto, CH 21). The only television program dedicated to the Toronto condo market, The CondoOutlet TV Show showcases the hottest Toronto condo properties and gives in-depth interviews with top condo developers and their teams. Click here to watch recent broadcasts of the show.
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Topics:
toronto,
condooutlet.com,
condo show
Selling your new condo development online is more than building a flashy web site with lots of pictures of your model suite and floor plans. While these are must-have tactics in bringing your condo brand to life online, it's just the beginning. The power of the web can give you a competitive edge over other condo developments just by starting with these 5 ways to sell your condo development online:
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Topics:
condo sales,
selling condos,
condo developers
Social media has certainly become mainstream in the past two years and 2011 was a year of phenomenal growth for Twitter, LinkedIn, and YouTube particularly. A 2010 study by Comscore found that Canadians rock when it comes to social media usage:
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Topics:
YouTube,
twitter,
2011 Social Media Marketing,
trends
Twitter can be much more than a 140 character sound bite for your condo development - it just may be the easiest way to keep the conversation going with prospective condo buyers. Just think about it, this is a free marketing tool that allows you to make daily connections with your leads or recent buyers who are your best ambassadors for word-of-mouth sales opportunities.
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Topics:
real estate marketing,
social media,
twitter
Twitter is a must-have for condo developers and now it's even easier to make your business come to life with more than 140 characters - with the newly announced Twitter Business Account.
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Topics:
condo marketing,
n5r,
twitter,
business accounts
Don't Forget to Tune in to Shop TV(Rogers Channel 21) Tonight at 6:30 for the Condo Outlet TV Show produced by N5R.
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Topics:
Condo Outlet,
tv,
advertising,
marketing,
toronto,
n5r,
condo,
produced
Let's do some quick math. PPC + Inbound Marketing = Relevancy. Furthermore, Relevancy = Sales. Paid searchcan be difficult, but it doesn't have to be if you adhere to the basic principles of inbound marketing. Being relevant can also be difficult in terms of finding opportunities, but it is a key component to connecting with your target market. With paid search, if a user on Google or Bing types in a search query, you as a marketer have the ability to present an offering that is almost identical to what was specifically searched for by that user. Now isn't that the perfect opportunity to be relevant?
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Topics:
landing pages,
ads,
ppc,
margeting,
digital
