News

The Right Sales Team for Working Leads

The project was called Westmount Grand. It was a 77-unit building in an area called Waterloo, Ontario. Waterloo is where they make the Blackberry smartphone, and it’s a growing city. All of the big tech companies are there and the universities are very well known. It’s a great place, but that market hadn’t seen a luxury condominium before Westmount Grand.

Toronto Condo Market Boom of 2014

Ramp Up Your Sales and Marketing Strategy

The Follow-Up Call Questions

When you start following up on your leads, you’ll find that the second you get a potential customer on the phone they will drill you for information. It doesn’t matter what type of product or service you are selling, if a potential customer is truly interested they will ask you all sorts of questions, but remember that every time two humans meet, one is always selling the other. And how do you know who’s doing the selling? It’s the person asking the questions. You need to make sure that’s you and there are a few things you can do to manage this.

The Little Things Matter When Selling to Clients

The Ritz Carlton in the Cayman Islands was an incredibly expensive condo. The developer was very successful in the early days of development and I asked him how he was able to pre-sell half of this very costly building. He told me that it was the weirdest thing. He was on Seven Mile Beach in the Cayman Islands and he decided he would get up really early to create small hut and stand in it. There was nothing more to it. When anyone that’s very affluent goes to the Cayman Islands, they always go to Seven Mile Beach. It’s the best beach. Many would get up early to go for walks and they would watch him for a couple of days. By the third or fourth day they’d come and ask him, “Why are you standing in this hut?” and he would tell them, “Well, I’m building this hotel behind us. It’s going to be the Ritz Carlton. The most exclusive hotel in the world.” He pre-sold half of a $650 million project in a hut by himself because, once he had their attention, inevitably people were interested.

Toyota’s Customer Follow Up

My wife and I wanted an SUV, a Toyota Sequoia. Just like most buyers, we knew the model we wanted, we knew what options we wanted and we knew how much we wanted to pay, but, of course, I wanted to test-drive the car. So, I went into the Toyota dealership and I was very clear and concise about what I was looking for and what I wanted to pay. They told me that they didn’t have exactly what I was looking for, and even though they could not give me what I wanted that day, they did not let me leave without asking me to register.

Improve Your Sales Presentation Skills Before Your Next Meeting

The Punta Mita Four Seasons Experience

An example of a great sales office experience is the Punta Mita Four Seasons. They have three sales reps that each earn over $1 million a year in commission selling the most expensive real estate in Mexico. There have been a number of highly publicized murders of foreign tourists in Mexico and you’d think that would make selling real estate a challenge, but it doesn’t stop these guys. They’ve nailed the experience.