The following are the five basics of marketing in general, but my focus tends to be more on the condo and real estate sales side. You're about to read the principles by which I run my marketing agency
N5R
, ones I swear by to this day. You'll also read why some of these basics apply more to condo and real estate marketing than ever before.
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Topics: real estate project sales, marketing, project sales expert, condo project sales, real estate sales, marketing agency
Email is one of the most technologically mature ways to communicate on the internet. Over the years, email project marketing methods have shifted in the same way as marketing in general. Gone are the days of spray-and-pray mass messages to strangers, most of whom will just delete the message or mark it as spam. If you're a project sales expert or running a project sales agency, you need to know the methods that have been developed to turn prospects into leads, to keep leads engaged or increasingly interested, and to convert those leads into real estate or condo project sales. These are the 4 Pillars of Effective Email Marketing Campaigns.Read More
Topics: real estate project sales, email marketing, project sales agency, project sales expert, condo project sales, project marketing
In condo project sales and real estate project sales, you will often run into objections. They are not necessarily any real threat to your sale, especially if you handle them properly. Objections can be benign, often coming from a customer's desire to show how smart they are by actively challenging what you say. I believe that no objection should be taken seriously unless it is repeated three times. Benign or not, every project sales expert needs to have a suitable method for steering the sales conversation back in the right direction. Here is what has worked for me.Read More
Topics: real estate project sales, project sales expert, condo project sales, project marketing, objection
You might think that if you're a project sales expert, you know everything about condo or real estate project sales. After all, you are an expert, with all that experience behind you. Personally, I believe that we never stop learning, and it never hurts to consider winning ideas and add notes to your knowledge base. In the spirit of idea sharing, I am bringing you four sales process steps which, when properly implemented are proven to get great results.Read More
Topics: real estate project sales, sales leads, condo, project sales expert, sales process
There are key ways to communicate and build relationships with customers. I would like to share a couple with you, though this list is really just the beginning. Some examples come from the world of time shares, but there are close parallels you can find in the world of condo project marketing and it goes for real estate project sales in general.Read More
Topics: condo project marketing, real estate, project sales expert, project marketing, communication
