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Topics: Montecito, n5r.com, condo, condo sales strategy, condo marketing plan, development, condo sales plan 2016, condo sales strategy 2016, condo marketing strategy 2016, pre-construction real estate sales, marketing strategy 2016, sales strategy 2016, condo marketing strategy, condo marketing plan 2016, condo sales plan, pre-construction condo sales, pre-construction property sales, pre-construction apartment sales
Topics: sales video, sales, condo, condo sales, new home video marketing, condo sales plan 2016, condo marketing plan 2016, pre-construction sales strategy 2016, condo video selling, condo video marketing, new home video selling, pre-construction sales video strategy
Read MoreI run my company N5R on the following motto: It's Not The Market. It's Your AI Marketing. It is a personal belief of mine, and time and time again different situations have proven it to be true. Granted that some jobs are always more challenging than others, one should not be quick to give up on a market where people are still buying condos, real estate or whatever you are selling. Today I want to share with you one extreme example that I will never forget, an experience which only served to reinforce my convictions. I worked on condo project sales in Jacksonville, Florida, right when the market was crashing in the US. I only did it as a favour to a friend who is a very successful developer in Toronto, who needed to sell as fast as he could and get out.
Topics: sales, market, marketing, condo, condo project sales
Read MoreCondo project sales ads are usually the same old boring thing. If you don't know what I mean, flip through a newspaper and look for the ads that seem the most average of the bunch. You will see diagrams, technical renderings, floor plans and numbers, things which might excite an architect but not anybody else. I will tell you who else that appeals to: condo developers whose projects these are. They want a beautiful representation of their project, viewed from an angle that people living there will not usually get to enjoy anyway. This kind of ad misses the mark. What would be on target?
Topics: real estate project sales, floor plan, developers, condo, condo project sales
Only one percent of people who walk into a condo project sales office will agree to buy on the first visit. Buying a condo is a big commitment, a long term relationship of sorts. How many people do you know who would say yes to a proposal on the first date? For that matter, how many people propose on a first date? It surprises me whenever a condo project sales office is treated like the beginning and the end of condo project marketing outreach. Every different way that you introduce customers to (and, after, remind customers of) your company and your project is what I call a touchpoint. Sales office visits, appointments, advertisements, email campaigns, each of these is a touchpoint to maintain the interest of sales leads. I am briefly going to summarize what you need to know about touchpoints.Read More
Topics: marketing, condo, condo project sales, project marketing, sales office, touchpoint, touchpoints
You might think that if you're a project sales expert, you know everything about condo or real estate project sales. After all, you are an expert, with all that experience behind you. Personally, I believe that we never stop learning, and it never hurts to consider winning ideas and add notes to your knowledge base. In the spirit of idea sharing, I am bringing you four sales process steps which, when properly implemented are proven to get great results.Read More
Topics: real estate project sales, sales leads, condo, project sales expert, sales process
Read MoreOne-size-fits-all marketing solutions rarely hit the whole audience being targeted. At best, they may get the one type of buyer who best fits the message, and at worst you are lucky to get more than a lukewarm response from any buyer. Fortunately, today's analytics and ad technologies allow you to create different campaigns targeting different buyer segments. You may as well bring those campaigns to any traditional media you intend to use for similar effectiveness. If you try to hit many targets with one arrow, you will hit no more than one target and miss all the others. With my method, it's more like having a unique arrow for each target and hitting all of them right in the middle. To show you in a more direct way what I mean by different buyer segments, I am going to discuss three types of buyers I have encountered in my many years of condo and real estate project marketing. Then I am going to give you an example where this method would be tricky, but should still work.
Topics: investors, real estate, marketing, condo, Real estate project Marketing, buyer segments
Topics: Sales and Marketing, sales, marketing, condo, twitter
Read More#3. Count Your Consumer Touchpoints
Topics: sales, real estate, marketing, toronto, n5r, condo, broker
