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Topics: Google, sales, prospect, facebook, sales prospect
Let's talk about CRM: Customer Relationship Management. The largest CRM platform in the world is something you have heard of and probably use yourself. It's called Facebook. It has 1 billion profiles and if your profile is active it knows everything about you: the schools you have attended, who your friends are, what you like, what you dislike, and even what your friends like. It goes deeper and wider than that. Today I am talking about why social media credibility is more important than your company's credit rating, and how to create and maintain that credibility. Whether you are into condo project sales or new car sales or video game sales, this applies equally to you.Read More
Topics: linkedin, social media, facebook, condo project sales, crm, social media credibility
Read MoreBack in 2004 when we were working on a project for IntraWest, email databases were the big thing. One property, Keystone, happened to be the best at capturing email addresses by the simple act of circling that field on their form and suggesting to registrants that email is an important thing to provide. We spent a lot of effort analyzing their data and figuring out who was most likely to buy, and we found that leads who spend the most time on a website are most likely to become buyers. It's now 2013 and that process is still good but it's no longer cutting edge. Let me tell you what is.
Topics: linkedin, sales, social media, facebook, marketing, project marketing, email
Topics: linkedin, social selling, social media, facebook, twitter, sales cycle
Topics: internet marketing, small business, social media tools, small business social media, social media, facebook, twitter
Topics: social media, facebook, social media marketing, facebook marketing, unlike, like, social media marketing mix
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Fact: There are over 1 billion users now active on Facebook. That's one in seven people on the planet! With so many active users, it's no wonder that it's important for you to get your message out on Facebook. More importantly, a recent study by Lab42 found that 87% of users “like” brands on Facebook and 50% of users believe that a brand's Facebook page is more useful than a brand's website! Whether you are selling your product directly to the public or providing B2B services, Facebook is crucial in delivering your social media message. Getting on Facebook is easy, however once you're on Facebook, how do you make sure that your consumers won't hit the dreaded “unlike” button? Below are the top 4 reasons why consumer's “unlike” Facebook pages.Topics: social media, facebook, facebook marketing, facebook page, unlike, like
Topics: Sales and Marketing, sales, mobile, social media, facebook, marketing, business
Read MoreThis is another one-minute segment from an interview that I did. The topic of the series is six business tips you must know to survive marketing in 2013. The segment of the day is about social media. If you're not on social media, I'm not sure how you survived marketing in 2012 let alone how 2013 will treat you.
Topics: Google, blog, linkedin, mobile, blogs, business tips, marketing trends, social media, facebook, twitter
