Back in 2004 when we were working on a project for IntraWest, email databases were the big thing. One property, Keystone, happened to be the best at capturing email addresses by the simple act of circling that field on their form and suggesting to registrants that email is an important thing to provide. We spent a lot of effort analyzing their data and figuring out who was most likely to buy, and we found that leads who spend the most time on a website are most likely to become buyers. It's now 2013 and that process is still good but it's no longer cutting edge. Let me tell you what is.
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Topics: linkedin, sales, social media, facebook, marketing, project marketing, email
Topics: Sales and Marketing, sales, Leads, increase sales, sales and marketing alignment, qualified leads, prospect, marketing
Topics: Google, Sales and Marketing, android, sales, marketing, android os, microsoft
Topics: Sales and Marketing, sales, twitter leads, sales leads, social traffic, company, social media, marketing, twitter
Read MoreMost marketers understand the importance of email to their overall marketing strategy in a vague sort of way. But that doesn't mean that all of the best email marketing practices have exactly caught on. This January, Roman Bodnarchuk, CEO of N5R, is hosting a Toronto Sales & Marketing Boot Camp that will ensure that you're putting your best foot forward with your email marketing strategy.
Topics: Sales and Marketing, content, sales, marketing, email campaigns, email campaign, contacts, marketing efforts, buying cycle
Read MoreIf you have an awesome profile and a company page set up, you'll want to start using LinkedIn to generate leads. Let's start by talking about the two main approaches for using LinkedIn for lead generation.
Topics: Sales and Marketing, linkedin, sales, generate leads, marketing, lead generation
Read MoreOne of the biggest benefits of blogging is that it helps you attract quality inbound links to your site. The best way to attract those links is to create content that your general audience will find useful and interesting.
Topics: inbound marketing, blog, sales, blogging, marketing, Inbound, post, site, links
Topics: Sales and Marketing, sales, mobile, social media, facebook, marketing, business
Read MoreMost sales and marketing processes work like this:
Topics: Sales and Marketing, sales, Leads, marketing, special, specialized, marketing database
The goal of any sales and marketing team is to convert a lead to a customer. Twitter can open a door to a conversation, and transition to a face-to-face, phone, or even email conversation. This is part of the marketing process of converting curious followers into important sales leads. It tends to work in two steps:Read MoreTopics: Sales and Marketing, sales, marketing, twitter, followers
