The Little Things Matter When Selling to Clients
The Ritz Carlton in the Cayman Islands was an incredibly expensive condo. The developer was very successful in the early days of development and I asked him how he was able to pre-sell half of this very costly building. He told me that it was the weirdest thing. He was on Seven Mile Beach in the Cayman Islands and he decided he would get up really early to create small hut and stand in it. There was nothing more to it. When anyone that’s very affluent goes to the Cayman Islands, they always go to Seven Mile Beach. It’s the best beach. Many would get up early to go for walks and they would watch him for a couple of days. By the third or fourth day they’d come and ask him, “Why are you standing in this hut?” and he would tell them, “Well, I’m building this hotel behind us. It’s going to be the Ritz Carlton. The most exclusive hotel in the world.” He pre-sold half of a $650 million project in a hut by himself because, once he had their attention, inevitably people were interested.
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Topics:
sales,
developers,
condo,
resort marketing
Toyota’s Customer Follow Up
My wife and I wanted an SUV, a Toyota Sequoia. Just like most buyers, we knew the model we wanted, we knew what options we wanted and we knew how much we wanted to pay, but, of course, I wanted to test-drive the car. So, I went into the Toyota dealership and I was very clear and concise about what I was looking for and what I wanted to pay. They told me that they didn’t have exactly what I was looking for, and even though they could not give me what I wanted that day, they did not let me leave without asking me to register.
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Topics:
sales,
Customer Engagement,
follow-up
Improve Your Sales Presentation Skills Before Your Next Meeting
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Topics:
sales,
Customer Engagement,
meeting,
presentation,
sales meeting
Videos today can be produced very inexpensively and are a very powerful sales tool for two reasons.
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Topics:
sales video,
sales,
Leads
5 Steps in Lead Nurturing
An important part of your business is to keep yourself noticed. Nowadays, there are so many methods to advertise, especially online. Lead nurturing is a way to increase potential leads through sending automatic emails. It’s a great way to inform and connect with those in your database, while also building visits to your website.
N5R's Roman Bodnarchuk speaks in Hong Kong about the importance of lead nurturing:
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Topics:
advertising,
sales,
generate leads,
email,
auto-email,
lead nurturing
Book the Next Meeting Before They Leave the Room
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Topics:
sales,
marketing,
meeting,
salesperson
It's very inexpensive to produce high definition video today, and thanks to YouTube the cost of distribution is much lower as well. Every project sales agency and expert should know that by now, but there are other reasons why video remains a powerful project marketing tool.
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Topics:
YouTube,
Video,
sales,
condo project sales,
project marketing
I run my company N5R on the following motto: It's Not The Market, It's Your Marketing. It is a personal belief of mine, and time and time again different situations have proven it to be true. Granted that some jobs are always more challenging than others, one should not be quick to give up on a market where people are still buying condos, real estate or whatever you are selling. Today I want to share with you one extreme example that I will never forget, an experience which only served to reinforce my convictions. I worked on condo project sales in Jacksonville, Florida, right when the market was crashing in the US. I only did it as a favour to a friend who is a very successful developer in Toronto, who needed to sell as fast as he could and get out.
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Topics:
sales,
market,
marketing,
condo,
condo project sales
Back in 2004 when we were working on a project for IntraWest, email databases were the big thing. One property, Keystone, happened to be the best at capturing email addresses by the simple act of circling that field on their form and suggesting to registrants that email is an important thing to provide. We spent a lot of effort analyzing their data and figuring out who was most likely to buy, and we found that leads who spend the most time on a website are most likely to become buyers. It's now 2013 and that process is still good but it's no longer cutting edge. Let me tell you what is.
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Topics:
linkedin,
sales,
social media,
facebook,
marketing,
project marketing,
email
