Since the creation of Twitter in 2006, the website has grown to be one of the most used worldwide. Both individuals and large corporations have incorporated the unique form of social networking into their daily lives. Updates through tweets, images and links have altered the way that people communicate online and impacted the way businesses operate. Over the past year there has been a 182% increase in Twitter users. 24% of all Twitter users check their tweets several times a day, making the website a profitable marketing move.