People often tell me that event selling will never work as a strategy in their particular market. They are wrong, and they believe what they do because they have not gone about the process correctly. You see, events thrive on building a sense of urgency. Your prospects lead busy lives and you must somehow make them feel like they need to be at your event.
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Topics: condo project sales, project marketing, sales event
Every form of storytelling is an art with a process. If you want to write a novel, you could make something pretty crazy by making it up as you go along, but you would have low chances of commercial success with that. You need notes, frameworks, plans; a strategy. The same goes for project marketing and sales ads. A successful project sales agency figures this out on some level, yet far too often you see ads for real estate and condos that have just the facts. Facts may tell, but stories sell. Let me share with you three points that help explain the finer points of the art of telling great marketing stories.Read More
Topics: real estate project sales, condo project sales, project marketing, sales ads
Have you ever watched a movie that started off great but stopped being interesting somewhere in the middle? Or a sports team that jumped out to a big lead early in their game only to lose their advantage and ultimately lose the game? I have seen condo project sales that looked like they were doing everything right to start but were failing to follow up, and it looks remarkably similar. The project marketing process, like the game winning process, takes effort from beginning to end. Today I will discuss how important it is to follow up, and how to follow up, if you want to win the project marketing game.Read More
Topics: marketing, condo project sales, project marketing, follow-up
In condo project sales and real estate project sales, you will often run into objections. They are not necessarily any real threat to your sale, especially if you handle them properly. Objections can be benign, often coming from a customer's desire to show how smart they are by actively challenging what you say. I believe that no objection should be taken seriously unless it is repeated three times. Benign or not, every project sales expert needs to have a suitable method for steering the sales conversation back in the right direction. Here is what has worked for me.Read More
Topics: real estate project sales, project sales expert, condo project sales, project marketing, objection
Making a sale is never just about the words you say to the customer, even though those matter too. Great marketing is about engaging a wide array of senses. When you send an email, the experience is mostly visual; the less you use photos or videos for your project marketing, the better your words need to be. With phone calls, you have words plus voice tonality and a hint of body language (which gets reflected in how you speak). With Video Skype and FaceTime, you push audio and visual information to the customer. Now, if that customer should come and visit your condo project sales or marketing office, why would you not want to take advantage of all the senses you can engage to your benefit? Let's discuss what successful sales and marketing offices do to give customers a full experience.Read More
Topics: marketing, condo project sales, project marketing, sales office, marketing office
Read MoreToday I will introduce you to a cutting-edge inbound marketing system. Whether you are looking for condo project sales, real estate project sales, or hand-made soap sales, the future of project marketing lies in social media. If you only have the most basic understanding of how social media advertising works, then competitors could leave you behind. Read on and understand the five core ideas for running successful marketing campaigns on social media.
Topics: inbound marketing, real estate project sales, social media, condo project sales, project marketing
Let's talk about CRM: Customer Relationship Management. The largest CRM platform in the world is something you have heard of and probably use yourself. It's called Facebook. It has 1 billion profiles and if your profile is active it knows everything about you: the schools you have attended, who your friends are, what you like, what you dislike, and even what your friends like. It goes deeper and wider than that. Today I am talking about why social media credibility is more important than your company's credit rating, and how to create and maintain that credibility. Whether you are into condo project sales or new car sales or video game sales, this applies equally to you.Read More
Topics: linkedin, social media, facebook, condo project sales, crm, social media credibility
Topics: social media, project sales agency, project sales expert, condo project sales, project sales, project marketing
Read MoreThis is almost a recap, because what I am telling you is not the next wave, or the next reality of condo project sales and marketing. It is already here. It arrived in 2012, at the latest, and now it is something that every project sales expert and agency has to consider if they want to win. Let's look at some useful facts about mobile browsing and how they impact the project marketing and sales world.
Topics: mobile, mobile browsing, marketing, condo project sales, mobile device
Read MoreThere are three kinds of sales teams I have experienced in my sales and marketing career. I have been a part of these teams but more recently assembled them for N5R. There are great sales teams, mediocre sales teams and just plain horrible sales teams. They do things differently and get compensated differently. If you want a world class condo project sales team (and why would you not?) then never believe that you can pay them poorly. Get a world class compensation package ready for them, because a world class condo project sales team that gets compensated at a mediocre level will perform at that pay level. That is both a waste of talent and a poor way to get the results you want. Here are four key points from the ideal process I would go through to build a world class condo project sales team.
Topics: World-Class, condo project sales, project marketing, first-rate, sales teams
