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How Inbound Marketing Delivers Leads and Business Results

How to Get 10x More Leads this Year

 

 

Yes, I said it: a 10x improvement in leads. If you’re getting two leads a week, when your inbound marketing program is up and running you’ll be getting 20 leads a week. If you’re getting four leads a month, you’ll be getting 40. It’s a very attainable goal, and one we’ve delivered for countless clients over the past 14 years.

However, there are just as many CEOs, VPs of marketing and business owners who have attempted inbound marketing and not seen this kind of impact on their business. So clearly this isn’t as easy as it sounds. It’s not easy, but it isdoable.

These six tactics, if planned, implemented and optimized properly, will contribute to lifting your inbound leads by a factor of ten.

To make this as simple as possible (and to reiterate what we’ve been saying for years): Marketing is a mathematical calculation. If you want more leads, you have to move two numbers: website visitors and sitewide conversion rate. That’s it. So we’ll share three recommendations for increasing the number of visitors to your website and three recommendations for improving your conversion rate. Execute these properly and a 10x improvement in leads will be your reward.

 

 

 

 

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Topics: Sales and Marketing, sales, sales leads, Leads, real estate, marketing, Roman Badnarchuk, lead generation, Sales Training, N5R Sales Training, marketing agency, Top condo sales trainers, 2014

How to Create More Compelling Bottom-of-the-Funnel Offers

How to Get 10x More Leads this Year

 

 

Don’t leave offer creation to the business- or salespeople. Contact us, speak with a sales rep, free demo, free download or trial – these are horrible, generic bottom-of-the-funnel offers. You’re going to have to work much harder if you want more leads, especially if you want more sales-ready leads.

Thee horrible examples of offers are all about you. Contact you, speak with you, see your demo, try your software – what’s in it for the prospect? Your bottom-of-the-funnel offers have to deliver value to your prospect. 

For example, if you’re a builder or construction company, offer to value-engineer plans for a current project with the promise to save money on the build. If you’re a software company, offer to evaluate the prospect’s current process and provide process improvements that include your software. If you’re an accounting company, offer six tax-saving tips for prospects after a quick review of the prospect's current situation.  

In each of these scenarios, the offer is probably something you would happily do anyway, so why not offer it as a way to get sales-ready prospects to contact you today? Keep rolling out new and more creative offers until you get the bottom-of-the-funnel lead flow you need to hit your goals.

Here’s more good news. If you do all six of these tactics at the same time, you’re going to improve the chances of achieving that 10x improvement in leads. This is actually where a lot of practitioners go wrong – they only do a few of these tactics. They either underestimate the effort or under-budget the entire program, so corners get cut and results suffer.

Don’t make the same mistake. Whether you’re building a new inbound marketing program, working to optimize your existing effort or comparing inbound marketing agency proposals, make sure you see money, time or points allocated to all six of the tactics described above. If any of these is missing, it’s usually a pretty good indicator that the team isn’t as experienced with inbound as they need to be to deliver a 10x improvement in generating leads.

 

 

 

 

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Topics: Sales and Marketing, sales, sales leads, Leads, real estate, marketing, Roman Badnarchuk, lead generation, Sales Training, N5R Sales Training, marketing agency, Top condo sales trainers, 2014

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Topics: Roman Bodnarchuk, Real Estate Marketing Toronto, Condo Marketing Toronto, Digital Marketing Toronto, n5r

Topics: linkedin, Social Networks, social selling, social media, twitter, increase your sales, social seller

HubSpot & Google teaches YOU how to CREATE Your Marketing Campaign!

 

Creating Your Campaign Assets

 

 

Once your plan is in place, you can start production on the asset or event at the center of your campaign.

Regardless of format, your rst step should be to create an outline in Google Docs. Start by guring out how you can organize information into di erent sections or chapters. Then, add bullet points beneath each section to highlight speci c examples and advice.

For a webinar, you might also want to include how long you expect it will take the webinar host(s) to speak through each section.

For something more visual, like an infographic, you can use the Drawing tool within Google Docs to create some initial sketches.

Again, the beauty of using Google Docs is that once you create your outline, you can easily share it with stakeholders to get approval and/or feedback.

If you are responsible for creating the content (or running the event), this outline will serve as your production roadmap. Use it as a guide as you esh out each section with information you gather via research and interviews.

Need to gather some contributions (e.g., quotes, pro tips, examples) for your campaign? You can use Google Forms to create and share prompts/questionnaires.

At HubSpot, we try to make our forms as speci c as possible, so contributors know exactly what we’re looking for (e.g., a piece of advice on X subject, written in less than 100 words, along with the contributor’s name, their job title, their headshot, etc.)

During this stage of managing your campaign, you’ll also want to create promotional images that you can use in emails, on your blog, and on social.

Use Google Drive to keep all of your campaign images organized and easily accessible. At HubSpot, we have a dedicated Campaign Images folder with sub-folders for each individual campaign:

And within those campaign-speci c folders are sub-folders for the di erent channels and platforms where particular images will be shared.

Using these sub-folders helps ensure that you’re always using the proper image dimensions when posting to di erent social channels.

 

 

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Topics: Sales and Marketing, sales, sales leads, Leads, real estate, marketing, Roman Badnarchuk, lead generation, Sales Training, N5R Sales Training, marketing agency, Top condo sales trainers, 2014

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